When JerryBuilt Homegrown Burgers approached BOX Studios with the notion for a better burger joint, the concept was simple: I need to know there’s MEAT in that building! The not-so-subtle retort? BOX Studios boldly sliced a glowing 30-foot bull through the structure, brazenly announcing what’s for dinner.
BOX Studios has created a design for our first JerryBuilt Homegrown Burgers that in many ways defines what we hope our customers regard as JerryBuilt: simple, functional, and delightful. Large and small artistic gestures adorn the seating areas. The chef’s tools of the trade―a comprehensive spatula collection―are reverently displayed in a backlit niche. Each restaurant will include a mural-sized collage of community images commissioned for that locale. The kitchen is fully in view from the seating area, for patrons to follow the preparation process.